北京海云天咖啡贸易有限公司

Ocean Grounds Coffee company is a California, US coffee brand launching their first flagship store in Beijing Oct, 1.Ocean Grounds Organic Coffee & Teais a progressive thinking organiccoffee brand for the 21st century. Welaunch in China in January of 2011.GoalsIntroduce artisan, coffee roasting andspecialty coffee blends designed forthe Chinese consumer as the first, organic [and fair trade] coffeeroaster in China.Luxury brand - create 1st organicspecialty food, coffee, and tea retaildestination in China.Position brand as “fusion” ofCalifornia culture [natural & eco-hip]through interior design, color, brandmarketing, and unique technologystory that [literally] delivers SouthernCalifornia “cool” to China in coffeebar setting. Growth StrategyPhase I - Utilize our unique retailstorefronts to connect consumersto our “roaster/retailer” philosophyand positioning.“purveyors of specialty artisan coffee”Phase II - Align imported organicfoods with coffee strategy.“purveyor of importe... [详细介绍]